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Manufacturing Transformation with Dentsu Soken

Unlock Your Company’s Potential with a Comprehensive Factory Health Check

🔍 Optimize your factory’s performance with a complete Factory Health Check, integrating diverse solutions to maximize efficiency and drive sustainable growth.


An Exclusive Interview with Mr. Keisuke Tamai, General Manager of Dentsu Soken (Thailand) Limited, by ICHI Media

As we assess the current landscape of Thailand’s manufacturing industry, the concept of Digital Transformation (DX) has become more prominent. However, many businesses remain cautious about investing in intangible technologies, while facing a major shift in the industry.

Companies are now restructuring to adapt to these changes, strengthening their foothold in the Thai market. One such company is DENTSU SOKEN (Thailand) LIMITED, a subsidiary of Information Services International-Dentsu, Ltd. (ISID).

According to Keisuke Tamai, General Manager,

“We aim to be a long-term, comprehensive support partner for businesses—just like conducting a full-scale health check for an entire factory, rather than just an individual.”


The Story Behind the Company Name Change in January 2024

Dentsu Soken Thailand was established in 2005 and has provided digital solutions across various industries, including automotive, precision electronics, chemicals, food production, and finance (e.g., banking and leasing).

The name change follows the rebranding of our parent company in Japan but also reflects a deeper transformation.
During COVID-19, many Thai companies realized the urgent need for digitalization and automation. Rising labor costs and an aging workforce made it clear that immediate action was required.

As a result, many organizations have established DX departments or strengthened their IT divisions to drive change.


Future Vision: Beyond Standalone Systems

Dentsu Soken Thailand goes beyond system implementation—we now offer consulting and strategic expertise.

For example, if a client faces frequent workforce turnover, we help them implement automation solutions that allow half of their operations to remain functional, even with staffing changes. Our goal is to provide a holistic solution by integrating multiple technologies to solve challenges from every angle.


How Can We Solve Challenges in Thailand’s Manufacturing Industry?

We’ve observed that more companies are proactively driving change within their organizations, rather than waiting for external forces. However, many still struggle to break away from traditional business models, while some are unsure how to begin their transformation.

Our approach starts with a holistic assessment of the factory, identifying key areas for improvement.
We believe in “Factory Health Diagnostics”, helping businesses analyze, evaluate, and diagnose operational inefficiencies.

Rather than conducting a self-diagnosis, let our team perform a professional evaluation.
We act as your factory’s trusted doctor, helping you:
Benchmark your company against industry standards
Identify strengths and weaknesses
Pinpoint areas for improvement


A Message to Thai Businesses

Dentsu Soken Thailand is committed to sharing insights across industries, including automotive, semiconductors, and chemicals.

By combining various digital tools and solutions, we collaborate with businesses to:
🔹 Optimize production scheduling
🔹 Simulate logistics pathways
🔹 Leverage IoT for warehouse visibility
🔹 Digitize operations and reduce paper usage

📌 Let’s drive Thailand’s industry toward a smarter, more efficient future!

📖 Credit: ICHI Media

Tags :DX

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